Marketing & Analytics Manager for Tech Co

Santa Monica, CA 90402

Employment Type: Direct Hire Category: Professional Services Job Number: MM-KO-TokMrkPR01 Pay Rate: $80-100k DOE

We seek an experienced Marketing and Analytics Manager for a fantastic opportunity with our internationally based, technology learning platform at their Santa Monica office.

Our client provides a popular, subscription-based learning platform where users are taught programming, game development, data analytics, design, virtual and augmented reality, AI and cryptocurrencies via video or livestream learning from “real” projects. This cutting edge company is experiencing rapid growth and offers a fantastic opportunity for professionals to move up the ladder and make a difference in the future of how this great team will impact users around the world for years to come!

The Marketing and Analytics Manager implements SEO, oversees paid campaigns from concept to launch, sets up new campaigns, optimizes SEO and SEM and regularly analyzes the impact of efforts for strategy improvements. They also test new marketing products and trends and oversees creative professionals and takes ownership of content that educates, entertains and converts the target audience.

The ideal candidate is dedicated to continuous personal and career growth, has a dynamic personality and brings 5+ years’ of organic SEO creation and analytics experience. The successful candidate is HIGHLY tech savvy, has a passion for paid search, media buying and emerging marketing tech tools while offering over 4 years’ of experience with large-scale monthly budgets, driving engagement with paid marketing, social media and SEO management via Wordpress.

About the Position:

  • Manage on and off-page SEO to generate top search engine ranking
  • Set up SEO from scratch
  • Regularly assess, measure and analyze weekly SEO metrics
  • Monitor SEO rankings and perform keyword research
  • Establish and analyze social media monitoring protocol
  • Assign weekly educational and guest posts
  • Spot trends, propose outlines and assign creative projects to design team
  • Proofread articles written by team members
  • Coordinate weekly blog articles
  • Promote weekly posts for wider distribution
  • Develop paid search strategies and analysis (day/week parting, media mix, paid search customer valuations, etc)
  • Promote content for off-page link building at popular aurthority sites
  • Analyze referral traffic and link building analytics
  • Plan and implement social media marketing strategies
  • Plan and implement paid performance advertising, including social media (Facebook, Twitter, Linkedin) display ads, Google Adwords, Facebook ads, Twitter ads, Linkdedin ads, paid newsletter, paid content marketing
  • Newsletter marketing
  • Coordinate newsletter activities using Mautic (large recipient list)
  • Track newsletter open & click rates
  • Run weekly marketing analytics report and lead team call
  • Develop weekly, monthly, quarterly and annual marketing and content calendar
  • Support marketing team efforts in planning and implementing social media marketing campaigns
  • Create successful strategies for social media presence and brand positioning
  • Develop original content such as white papers, eBooks, blog posts, infographics, email, landing pages, interactive marketing apps, social media, webinars (Facebook, Twitter, Pinterest, Google+, Instagram, Twitter, and others)
  • Deliver compelling content for all prospects, channels, campaigns and marketing lifecycles
  • Manage websites, press releases, email marketing, social media, internal communications
  • Train staff on content best practices
  • Create, test, and manage effective email campaigns that reinforce the brand
  • Plan and execute high yield search campaigns (SEM)
  • Manage the day-to-day SEM activities (campaign planning, implementation, budget, performance, optimization of paid campaigns)
  • Develop short and long-term PPC / Display / Video strategies, roadmaps
  • Execute daily actions to increase revenue, site traffic and conversions
  • Analyze new trends to increase CTR
  • Plan and launch A/B testing opportunities
  • Develop programs and PR strategy that complement the marketing strategy
  • Create, test, and manage effective email marketing campaigns
  • Track performance of marketing campaigns
  • Analyze the effectiveness of email marketing efforts
  • Special projects, as requested

This is not a comprehensive list of duties.

About The Candidate:

Occasional travel to other countries REQUIRED. MUST BE ABLE TO TRAVEL and hold a valid passport.

  • BA degree (PLUS)
  • 3+ years’ experience in public relations AND social media management (MUST)
  • 3+ years’ experience with Wordpress blogs and writing (MUST)
  • 3+ years’ experience with Facebook, Twitter, Reddit and Slack marketing (MUST)
  • 2+ years’ experience with tech & media journalism (PLUS)
  • 2+ years’ experience with cryptocurrency journalism (PLUS)
  • 2+ years’ experience with cryptocurrencies, tokens, writing cryptocurrency articles (PLUS)
  • 2+ years’ experience using Adobe CC (Photoshop, Illustrator) and marketing automation tools (MUST)
  • Advanced computer skills including MS Office Suite, Adobe CC and Wordpress (MUST)
  • Personality, Characteristics and Skills: advanced writing and grammar, excellent storyteller, public speaking skills, NOT shy – this is a public facing role, professional, excellent follow through, detail oriented, problem-solver, positive attitude, able to multi-task and work independently, works well with others, critical thinker, able to meet deadlines, CREATIVE

Equal Opportunity Employer considering qualified candidates in accordance with state and federal laws, including those with criminal histories, in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.