Public Relations & Marketing Lead (Cryptocurrency) for Tech Company

Santa Monica, CA 90402

Employment Type: Direct Hire Category: Professional Services Job Number: MM-KO-MarAnMng01 Pay Rate: $80-100k DOE

We seek an experienced Education Token Public Relations & Marketing Lead for a fantastic opportunity with our internationally based, technology learning platform at their Santa Monica office.

Our client provides a popular, subscription-based learning platform where users are taught programming, game development, data analytics, design, virtual and augmented reality, AI and cryptocurrencies via video or livestream learning from “real” projects. This cutting edge company is experiencing rapid growth and offers a fantastic opportunity for professionals to move up the ladder and make a difference in the future of how this great team will impact users around the world for years to come!

The Education Token Public Relations & Marketing Lead builds compelling stories to promote the use of educational tokens and cryptocurrency (specific to our client). They are the first point of contact for education tokens at the company, act as the “face of” at industry events and one on one engagements and builds relationships with high impact advisors who are experts on the topic.

The ideal candidate is dedicated to continuous personal and career growth, has a dynamic personality and brings 3+ years’ of technology focused PR and marketing experience. The successful candidate is HIGHLY tech savvy and has a passion for tech and cryptocurrency journalism, with specific experience as a writer on those subjects.

About the Position:

Occasional travel to other countries REQUIRED. MUST BE ABLE TO TRAVEL and hold a valid passport.

  • Develop programs and PR strategy that complement the marketing strategy
  • Represent branded token at industry events and PR
  • Research and obtain high value relationships
  • Find and acquire high impact advisors
  • Lead PR related activities
  • Build COMPELLING stories to promote the tokens
  • Create original PR drafts
  • Act as primary point of contact for existing and future token holders
  • Plan and implement social media marketing strategies
  • Plan and launch A/B testing opportunities
  • Oversee the token website, Telegram, Bitcointalk and Reddit
  • Build hype around product
  • Manage token marketing team members
  • Develop and implement token strategies
  • Regularly assess, measure and analyze approach
  • Analyze and improve token related social media efforts
  • Spot trends and propose outlines for special projects
  • Proofread articles written by team members
  • Analyze referral traffic and link building analytics
  • Special projects, as requested 

This is not a comprehensive list of duties.

About The Candidate:

Occasional travel to other countries REQUIRED. MUST BE ABLE TO TRAVEL and hold a valid passport.

  • BA degree (PLUS)
  • 3+ years’ experience in public relations AND social media management (MUST)
  • 3+ years’ experience with Wordpress blogs and writing (MUST)
  • 3+ years’ experience with Facebook, Twitter, Reddit and Slack marketing (MUST)
  • 2+ years’ experience with tech & media journalism (PLUS)
  • 2+ years’ experience with cryptocurrency journalism (PLUS)
  • 2+ years’ experience with cryptocurrencies, tokens, writing cryptocurrency articles (PLUS)
  • 2+ years’ experience using Adobe CC (Photoshop, Illustrator) and marketing automation tools (MUST)
  • Advanced computer skills including MS Office Suite, Adobe CC and Wordpress (MUST)
  • Personality, Characteristics and Skills: advanced writing and grammar, excellent storyteller, public speaking skills, NOT shy – this is a public facing role, professional, excellent follow through, detail oriented, problem-solver, positive attitude, able to multi-task and work independently, works well with others, critical thinker, able to meet deadlines, CREATIVE

Equal Opportunity Employer considering qualified candidates in accordance with state and federal laws, including those with criminal histories, in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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